Engineering studio for process-heavy teams
20-minute call · usually same-week availability · SMB & mid-market
Where the hours leak
Revenue, capacity, and pipeline live in five tools and one spreadsheet. Every decision starts with someone rebuilding the report by hand.
Leads sit unqualified and get answered slowly, so a faster competitor wins the deal before you've even replied. Speed-to-lead is where the deal is lost.
The same data re-entered across tools, staff chasing IDs and documents by email, paperwork copied by hand between systems. Every new client costs the same manual hours.
Growing work volume means hiring more people to do repetitive work, instead of automating it once and letting the system carry the load.
How we work
We trace how work actually moves through your business: people, tools, and data. You get a workflow map, a stack audit, and an ROI-ranked backlog. You can execute it with us or without us.
The first working version of the fix, in 4 weeks, not 6 months. Scoped to the one bottleneck it has to remove, shipped to the people who do the work, with a clear read on what to automate next.
What's built keeps running, with continuous improvements shipped on a weekly cadence. You submit tasks and they get reprioritized each week: bug fixes, integration monitoring, data hygiene, and adoption support, all in one managed, transparent queue.
What gets built
Customer portals, checkout flows, internal tools, built on your stack with the roles and integrations your team already uses. The flows people hit most get designed so the software converts better and generates fewer tickets.
Your stack (CRM, billing, support, shop, ads) connected through APIs, manual steps killed, and AI applied where it earns its keep: triage, enrichment, classification, and reporting you can trust enough to make decisions on.
Outcomes we've shipped
Client onboarding cut from days to under an hour for a German company-formation platform. Automated intake and document flow replaced email chasing. 9-year engagement, through to acquisition (June 2026).
150 incorporations fulfilled per month by a 12-person company. Twice the volume, absorbed without hiring. The operating system carried the load.
Response time cut from hours to minutes for an e-commerce team: automatic qualification and routing.
Seen enough
One call to scope the highest-impact fix. No deck, no obligation. You leave with a clear next step whether we work together or not.
20 minute consultation call · usually same-week availability
Our technology partners
Where a Zapier connection is enough, we use one. Where it isn't, and it usually isn't, we write the software.
Cloud infrastructure for the apps and data pipelines we build: reliable hosting, secure storage, and room to scale as your client volume grows.
Connective tissue where a €30/month connection beats custom code: onboarding steps, lead routing, hand-offs. The right tool is the one your team keeps using.
Custom software or no-code?The team

20 years building software, 3× startup CTO. Spent the last 4 years automating the revenue-critical processes that carried firma.de, Germany's largest company-formation platform, through to acquisition. I make sure the plan becomes a running system.

15 years designing and shipping product interfaces, from trivago to Jotform. Led the 0-to-1 launch of trivago Business Studio (+14% engagement) and a 6-person team taking a new Jotform product from design to launch. I make sure the interface people use is the one that was designed.
The engagement
You talk directly to the person building and the work plugs into the stack you already use instead of forcing a rip-and-replace. Nothing that ships will be complexity you regret in six months.
It starts with how work actually runs (your stack, your data, your manual steps), not the org chart version. Then 1–3 outcomes that move revenue or hours get picked and turned into a prioritized backlog.
Then the MVP, app, or data and workflow piece gets built, integrations and AI included. You see progress weekly, decisions get made live, and you own every line of what ships. No black box.
Rollout to your team and customers, with adoption you can actually see, not just a launch email. Every cycle ends with a shipped improvement, a short changelog, and the next highest-impact thing already scoped.
Start here
20 minute consultation call · usually same-week availability