CASE STUDY · FIRMA.DE
How firma.de's 12-person team doubled capacity without doubling headcount.
SITUATION
firma.de, Germany's largest company formation platform, had to pivot from VC funding to profitability. The question every founder recognizes: how does a company grow output and revenue without growing headcount at the same rate?
WHAT I DECIDED
- Every form submission, deal change, order, and support message became an event; queues and workers did the rest.
- Invoices generated, CRM synced, documents filed, dashboards updated, with no human in the data loop.
- Running costs close to zero when quiet, with room to grow as the volume does.
- The same data correct in every system, all the time.
- Designed together with the people who run the processes; none of it works without their input.
WHAT THE AGENTS DID
Built before my agent workflows. Today the data checks and the written procedures would be theirs.
2×
the volume, absorbed by the same team
12
people in the entire company
150/mo
orders fulfilled
The company reached profitability and was later acquired. The backbone outlived every team shape and is still running today.